The two Take That concerts and the Oasis gig is set to boost Sunderland’s economy by at least £3.5m this summer.
The gigs at Sunderland Football Club’ Stadium of Light are the largest concerts ever held in the North East.
The venue will play host to the opening nights of Take That's Circus Live Tour, as well as the Oasis gig on June 10.
Each performance will have a capacity of up to 53,000, which in total will see almost 160,000 music fans visit the city in six days.
SAFC Marketing and commercial director Lesley Callaghan said: “This is great news for Sunderland and the wider region as we expect many people who come to the area for the concerts to go shopping or to a restaurant before the show and to sample the city's nightlife afterwards.
“Many businesses are extending their opening hours on the days of the concerts to cope with the anticipated extra demand for their services.”
The club has also spent thousands of pounds and is employing almost 1500 members of staff for the massive logistics exercise of hosting the concerts.
A special aluminium trackway in the area of the stage in the South Stand and the rest of the pitch has also been covered by a special Supertrack surface.
Peter Weymes, facilities manager at the Stadium, says: “Everyone is looking forward to it. It’s always exciting in the build up to a football match and this has similarities, but also differences. The staff are generally fans of the team and are passionate about working for the club, so it’s nice for them to get involved in something like this.
Tickets are still available for a number shows on Oasis' largest-ever UK Stadium tour, click here for availability of tickets.