Beady Eye are to have their new album cover censored in supermarkets.
The 'Four Letter Word' singers will have the artwork for BE modified since it features nudity, reports NME.
The album, which is due to be released on June 10, portrays a semi-naked woman on its front. The image was created by photographer Harry Peccinotti - famous for shooting several Pirelli calendars - and depicts his wife with her nipple on show.
A spokesperson for Beady Eye's record label Sony said: "We had to cover the nipple up for sale in supermarkets. They wouldn't stock it as it was.
"That goes for our advertising as well. We have had complaints online requesting our digital ads be pulled as they have been flagged for adult content."
Speaking about the censored cover, a spokesperson from the British Retail Consortium, which represents all supermarkets, added: "Supermarkets take their responsibilities to customers very seriously.
"They have long been committed to following joint industry guidelines and have also taken their own independent voluntary action to ensure that any publications or other items which may cause offence or be seen by children are displayed discreetly."
Frontman Liam Gallagher, who recently stated that he would be willing to reform Oasis next year, spoke to the magazine about the artwork earlier this year.
Gallagher said: "It is sexy. I'm always up for a '60s boob, man. A '60s nipple is never going to get a knockback off me. It's definitely not sexist. It's sexy, it's a nipple you can bring home to your mother. It's not porn, is it? It's classic, man. Classic nipple."