Coronation Street' are hoping to add a new character to their roster who's similar to Liam Gallagher.
The ITV soap's boss, Stuart Blackburn, is on the lookout for a newcomer similar to the outspoken Oasis frontman who could bring some mischief to the cobbles and become a heartthrob for the ladies of Weatherfield, as well as for older viewers.
Stuart told Soap Squawk: "We do need a hunky new man. Someone with the swagger of Liam Gallagher, but with less swearing."
The Manchester-based soap provides plenty of eye-candy for their younger viewers in the form of brothers Jason and Todd Grimshaw, played by Ryan Thomas and Bruno Langley, but Stuart hopes to recruit someone who will drive more mature women in Britain "wild".
Speaking about what they will be looking for in an actor, he said: "A guy in his mid-to-late thirties, but with less swearing [than Liam Gallagher] ... We'll be looking at that this year."
Characters who have taken on the role of the streets' heartthrob in past years include Boyzone singer Keith Duffy, who played the rugged Ciaran McCarthy, and Rob James-Collier, whose character, Liam Connor, was murdered in a hit and run.
Check out the current collection from Pretty Green's AW13 collection here.