15 October 2014

Mr Sifter Stars In Liam Gallagher's New Pretty Green Fashion Shoot














The famous “Mr Sifter” from Oasis song Shakermaker has become a star of Liam Gallagher’s latest fashion campaign for his clothes label Pretty Green.

As the M.E.N. revealed earlier this year, Liam returned to his favourite Manchester childhood haunts to shoot his Autumn/Winter collection for his fashion firm.

Now, the latest images from that shoot have been released which include the Sifters record shop in Burnage where Liam and brother Noel Gallagher famously used to buy records - and which was immortalised in Oasis’ 1994 single Shakermaker.

In it Liam sings: “Mr Sifter sold me songs when I was just 16 / Now he stops at traffic lights / But only when they’re green” - a reference to the shop’s location on the junction of Fog Lane.

Mr Sifter himself - real name Peter Howard - also posed up during the fashion shoot, although he tells The Diary he wasn’t dressed in Liam’s togs for the occasion adding: “Although I was pretty greenish”.

Peter, 66, says he still can’t believe all the attention his shop receives from legions of Oasis fans from across the world thanks to that one song reference.

He laughs: “All these years on I’m still basking in this reflected glory.

“All I’ve done is flog a few records and be lucky enough for the lads to come in back in the day.

“It’s incredible that it’s now 20 years since Shakermaker came out, but the fans have been coming ever since - and still keep on coming.”

Peter says music fans have travelled from far and wide to make the pilgrimage to the shop - which he has run on Fog Lane since 1977. He named the shop Sifters as a nod to people sifting through records, and his nickname as “Mr Sifter” has stuck ever since.

He chuckles: “Often they just come in and stare at me for 20 minutes and then bog off. It can be a bit embarrassing when I’m just standing there eating my sandwich.

“I don’t think a lot of the young ones relate to the humble CD or LP so they’d rather marvel at my age instead.

“We get people from all over the world, they come from South America, Brazil, lots from Japan. To be honest sometimes we get more foreigners in here than from Burnage or Didsbury.”

Sadly, Liam himself didn’t take part in the shoot and Peter says it’s been some years now since he’s seen either of the rock star brothers in his shop.

But Liam loved Sifters enough to include it in his “Streets of Manchester” fashion campaign which celebrates five years of his fashion firm.

The different images have been released area by area on his Pretty Green website, with Sifters and Castlefield the latest two locations revealed this week.

In the images, two models pose moodily in Pretty Green’s mod-style fashions, including Liam’s trademark Deansgate parka jackets.

Meanwhile Sifters will be getting more fame later this year - as Peter reveals that an episode of Come Dine With Me filmed there recently, for an episode due to air in November.

Source: www.manchestereveningnews.co.uk

Check out the current collection and offers from Pretty Green here.

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